September 25th, 2009
Every creative team has its share of battle scars. These are the result of disagreements, skirmishes and “healthy discussions” with peers, vendors, consultants, service providers and clients. In my view, if your creative thoughts and ideas are not met with resistance (by one person or many), they are too safe, and might not yield the best results.
As a creative group, Springboard has endured many battles, emotional and physical (hence the reason why we have Bob Body). While our business is more of an art than science, the grey area that lies within the process can often lead to creative discourse among the individuals involved.
Hence, the motivation behind this post – to identify the personality types that typically get in the way of the creative process (even though their intention is to be helpful, not a hindrance).
During my tenure as a marketing and PR professional, I have worked with a number of personalities, and learned to appreciate them all. However, no matter what the project is and whom I am working with – entrepreneurs and visionaries, hard-charging self-starters, type-As, idiot savants, and screwballs alike – there comes a time within the creative process where certain personality types unleash themselves and threaten to put your project on “perma-hold.” Among the many, I have encountered the following personalities:
This post is not intended to ridicule anyone who may fit one or a combination of these profiles. In fact, I admit being a tinkerer and overthinker (it took me way too long to finish this piece).
Ironically, there is a silver lining to encountering these personalities on a project. While they may add cycle times, cost and stress, embrace them, as they can play a critical role in making sure certain items are not overlooked. Serving as a counter-balancing mechanism, the micro-manager, overthinker, tinkerer, and non-creative can often raise legitimate questions and provide valuable input to make a project successful.
What’s your take on these types? Can they co-exist within the creative process and enable you to do your best work?