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How do You Stay Relevant?

June 25th, 2012

It’s a simple yet powerful question.

A couple of weeks ago, I attended a client’s sales conference and the CEO challenged everyone in the room with this question: “How do you stay relevant?” While he was referring specifically to the company’s product road map and how it needs to evolve to accommodate market dynamics, competitive offerings, economics, etc., the question is universal. It is applicable to established businesses, startups, professional athletes, politicians, even countries.

Staying relevant means finding new ways to offer added value, support the team, and contribute. The world is a competitive jungle and unless you dial in on how you can differentiate your company or skill set, Darwin’s evolutionary theory will have some real personal meaning.

Former Intel CEO Andy Grove in his book Only the Paranoid Survive further validates this question by discussing how only those who constantly try to anticipate change will survive when change happens.

As they say, the only constant is change. Challenge yourself, ask the tough questions. Push it to the outer limit. If you don’t, someone else will.

So whether you are developing a strategic plan, a new product or marketing campaign, or rethinking your career goals, it is critical to ask yourself…

How do I stay relevant?

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Domenick Cilea

Domenick founded Springboard in 1995. When he is not working on marketing, PR, branding or content strategy, Domenick can be found in a gym, on the road or pool training to survive his next triathlon.

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