October 7th, 2016
In a world with lightning-fast technology at the touch of our fingertips, it’s hard to resist using the latest programs and gadgets to quickly execute professional designs. While these tools definitely help in the execution stage of a design, they should be avoided until after a clear idea has been developed. Jumping straight into a design on the computer often limits creativity and increases the amount of time spent on working out just one idea. By starting the design process with paper and pencil first, valuable time can be spent exploring different options and developing a strong concept before bringing it to life.
Creating new and interesting ideas in a timely manner can often be daunting for creatives. However, when starting the design process on paper, ideas are more likely to come naturally. This is because there are no rules during the brainstorming phase. Sketches are normally quick and rough and do not have to be detailed or perfect. They are stripped away from online distractions and can be documented in a sketchbook or journal to take on the go. Starting with a page full of average ideas will later help to discover one perfect idea. Then, and only then, should a design be fully executed.
See the process for yourself! Here are some of our early sketches for our latest branding project for RapidRPA.