December 11th, 2015
Picture this — it’s Monday morning and you have to give a major presentation to the rest of the office. You spend hours in front of the computer researching statistics and jotting down ideas onto a stack of notecards. As you move through each point of your presentation, you notice the attention of a worker has wandered to the bird outside the window. Another fiddles with the pen on his desk. You wonder how anyone could think about anything else when you are giving such an interesting, original and well-researched presentation.
It’s true, facts and statistics are crucial to support big ideas – but if you ask me, how you present that information is going to make a significant difference in how your ideas are received.
Infographics are a great way to present business information to your audience because they are both eye-catching and engaging. But what are infographics anyway? In their simplest forms, infographics are visual representations of information or data. Those that are truly successful incorporate a storyline that ties together all of the pieces and guides the reader through a beginning, middle and end. With the right infographic, you’ll have your audience’s full attention all the way through you presentation. Some benefits of infographics include:
Here are some tips for creating a successful infographic:
With the right tools, even the most complicated information can be transformed into a well-presented infographic. Here at Springboard, we work to handle content marketing and digital design to create successful campaigns that help your business grow. If you are interested in learning more about how we can help you achieve your marketing and design goals, please contact us.