June 10th, 2014
Companies that blog get 55 percent more web traffic than those who don’t. Raise your hand if you want more web traffic. Yeah, me too. Blogging, social media and Search Engine Optimization (SEO) are the three best ways to drive traffic to a website. Benefits from web traffic, community engagement and gaining authority in an industry are the reasons every business needs to be blogging.
More web traffic. When you think about ways people find your website, Google immediately comes to mind. Google partially indexes the pages on your website by how often they are updated. Blogging adds another indexed page to your website every time you add a post, sending a cue to Google and other search engines that your website is active. Through blogging consistently, you are creating content that can be shared on social media sites to further drive traffic to your site beyond SEO.
Turn the web traffic into a lead. When someone comes to your website through a blog post, you have gained another opportunity to turn that visit into a lead. Companies that blog generate 88 percent more leads per month than those that do not. You can do this through adding a small call to action at the bottom of each blog post. This could be a link to a free whitepaper, e-book, webinar, free trial, or other content that someone would willingly want to exchange information for. While not every visitor will become a lead, starting that conversation will help you build relationships with potential clients and customers.
Establish authority. The best business blogs answer common questions and concerns surrounding their industry. Constantly creating content to be helpful for your target audience will help them gain trust in your business, and could turn into leads later down the road.