Blog

Four Golden Rules of Newsjacking

Paul Shlackman, March 23rd, 2017

When it all boils down to it, there are a few guaranteed ways to make headlines.

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Improve Your Message with Typography

Stefanie Osmond, March 17th, 2017

Typography plays an important role in a strong brand identity. Make sure you are considering every aspect of typography to communicate the right message.

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How the Economics of Journalism and Fake News Create New Challenges for PR Pros

Michael Bateman, March 10th, 2017

Brands or public figures with an established presence or notoriety in the public eye no longer rely on the reporters to release messages to an audience of millions when they can just tweet about it or post an image to their Facebook page. Now, we are seeing the reporters reacting to these moves rather than […]

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Will PwC Recover From its Cringe-Worthy Oscars Moment? The Envelope Please

Caroline Vallila, March 3rd, 2017

Just as the Academy Awards were being applauded for promoting diversity in Hollywood, controversy once again “upstaged” the show.

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PR Nightmare in the Garden

Mike Benedetto, February 17th, 2017

While the New York Knicks are nearing the All-Star break 11 games under .500, it seems that the “Mecca of Basketball” is in steep decline, on and off the court.

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An Introductory Guide to Building a Stronger Social Media Presence for 2017

Springboard Team, February 10th, 2017

Implementing a disciplined social regimen with set goals in mind will greatly increase your chances of expanding your reach and influence over your targeted platforms. To help you get started on growing your brand’s social influence today, consider these tips.

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Bill Belichick’s Media Relations Playbook

Domenick Cilea, February 3rd, 2017

Whether you like him or not, Belichick is a coaching genius. He also knows a thing or two about staying on message, especially during media interviews and press conferences.

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What Can Your Brand Learn from Our Website Redesign?

Springboard Team, January 20th, 2017

If you want to find information about a company, what do you do? We’re willing to bet that your first instinct is to open your browser and take a peek at its website. Our tendency to look to the internet for information makes sound web design indispensable.

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The Springboard Team’s PR & Marketing Predictions for 2017

Springboard Team, January 6th, 2017

What is next for PR in 2017? Members of the Springboard team each took a few minutes to predict what the near future holds for PR and marketing in the New Year.

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Looking Back on 2016

Domenick Cilea, December 29th, 2016

The day after Christmas in the office is a quiet place. The holiday offered the perfect environment to reflect back on 2016, and internalize the campaigns and clients we have supported throughout the year.

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